Experiential Marketing for Flocabulary
Antoine, rapper, and Chris, audio engineer, discuss the Plessy v. Ferguson video.
Behind the Lesson
Behind the Lesson is a virtual live event series where team members interview freelance artists, musicians and writers about their creative process and lesson topic. The series features lessons related to social justice and has a complimentary social media campaign of images and quotes from team members. This campaign boosts brand awareness and engages users.
A student performs at the Open Mic at Reggie’s in Chicago (Photo: Margaret Sisler)
Flocabulary Open Mic
These sold-out concerts in Chicago and Philadelphia featured students rapping and performing alongside professional MCs, animated video projections and selected speakers. One attendee wrote a glowing article summarizing his experience at the showcase. The Flocabulary Open Mic boosted brand recognition while elevating student voice on political topics.
Jaden, left, winner of the 2019 Black History Month Contest, and Akornefa, vocalist.
Black History Month Contest
In the Black History Month Rap Contest students compete to write the best rap lyrics about a Black American historical figure. The first year, we flew the winner, a 14-year-old student from Chicago, to Brooklyn to record his song about John Lewis. The campaign elevated the voices of students and educated audiences about Black history. It received 500% more submissions than we projected and was the most popular lesson on the website, making it a highly effective engagement strategy. See the winning video here.